Blog
Blog: YouTube, tutorials and AI video production
Practical guides for creators: faster YouTube tutorials, better scripts, Shorts, online courses and working with AI – from the Macreto team.
Strategy · 6 Min.
YouTube Description and Chapters: How to Get Them Right
How to write a YouTube description that actually helps and add chapters that work: structure, a template, and YouTube's official chapter rules.
How-to · 6 Min.
How to Create an Online Course with Video: From Idea to Launch
Create an online video course step by step: define the outcome, plan modules and lessons, batch-record efficiently, produce, and test with beta students.
AI · 6 Min.
How to Label AI-Generated Content: EU AI Act and Platform Rules
When creators need to label AI content: what Article 50 of the EU AI Act says and how YouTube, Meta, and TikTok handle labels. General info.
Strategy · 6 Min.
How to Repurpose a Video into Shorts (Without Filming Again)
Turn one long video into several Shorts: find the right moments, reframe to vertical, add captions, and link every clip back to the full video.
Strategy · 6 Min.
Video Editor vs. AI: An Honest Comparison for Creators
Hire a video editor or use AI editing? Strengths, limits, costs, and effort compared fairly, plus a decision guide for tutorials and courses.
AI · 6 Min.
AI Video Editing: What It Handles Well and Where You Still Step In
A practical guide to AI video editing: which editing tasks AI handles reliably, where its limits are, and what a solid AI-assisted workflow looks like.
Tools · 6 Min.
Screen Recording for Tutorials: Setup, Tools, and Workflow
How to screen record tutorials that are easy to edit: the right tool, clean settings, a simple recording workflow, and the mistakes to avoid.
How-to · 6 Min.
How to Write a Facecam Script: Structure, Template, and Tips
Learn how to write a facecam script that sounds natural: structure, hook, transitions into your screen recording, and tips for recording day.
Strategy · 6 Min.
YouTube Thumbnails That Get Clicks: A Practical Guide
What makes a YouTube thumbnail clickable: one clear promise, minimal text, strong contrast, and testing with real viewers. Includes a checklist.
How-to · 6 Min.
How to Make a YouTube Tutorial: A Step-by-Step Guide
Learn how to make a YouTube tutorial people watch to the end: pick the topic, record your screen, script the facecam, edit, and publish.
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