In Macreto, a brand kit is the set of everything that makes a video look and sound like your brand: colors, logos, fonts, video style, voice and rules. You set it up once, and every new video picks it up automatically.
Why a consistent style matters
Viewers recognize channels by their look. Same colors, same fonts, same captions and a familiar facecam position build recognition. If you style every video by hand, that consistency slips fast. A brand kit makes sure video number 30 looks just like video number 3.
What a brand kit includes
- Colors: your brand colors for slides, callouts and captions.
- Logos: for on-screen overlays.
- Fonts: for titles, text and captions.
- Video style: layout, transitions, animations and pacing (more below).
- Voice: how you speak and write, learned from your earlier videos.
- Rules: guidelines that should apply to every video.
- Language: whether videos for this kit are made in German or English.
The voice in a brand kit has nothing to do with an AI voice. It describes how you address your audience, your favorite words and your pace, so the script sounds like you. See how that works on the learn your voice page.
The video style builder
You put your video style together from building blocks. Start from a template, then change individual parts.
Layout and facecam position
Decide how facecam and screen recording sit together, for example where your facecam appears while a tutorial plays.
Transitions and animations
Choose animations for transitions between scenes and for individual elements like callouts or slides. That way every element behaves consistently.
Captions
Captions make videos easier to follow, even with the sound off. Macreto offers several caption styles, including karaoke captions that highlight the word being spoken.
Progress bar with chapters
A progress bar shows viewers where they are in the video and which chapters are coming up. The chapters come from your video, and the bar appears in your kit’s style.
Pacing
Some channels thrive on fast cuts, others on calm explanations. Pacing is part of the style, too.
Multiple channels or clients
Each brand kit stands for one channel or one client. If you run several channels or produce for clients, create one kit per brand. When you start a video, pick the right kit, and Macreto builds it in the right look and the right language.
How many kits you can use depends on your plan: Starter 1, Creator 3, Pro 10. Current plans are on the pricing page.
Style suggestions from your past videos
You don’t have to start from scratch. Upload earlier videos or add a YouTube link, and the style analysis suggests colors, thumbnail style and pacing. Keep what fits, change the rest.
How Macreto helps with style and brand kits
You make your design decisions once instead of in every video. During video production, Macreto applies your kit to slides, animations, captions and the progress bar. The result is a channel that still looks consistent many videos later.