With shorts and social, Macreto turns a finished video into content for multiple platforms. Every video can become 0 to 12 vertical shorts with captions, plus posts for each platform. In the social calendar, you plan everything, approve it and, starting with the Creator plan, let it post automatically.
Why shorts from your main video pay off
An explainer video is full of moments that work on their own: a trick, an insight, a clear before-and-after step. As shorts, those moments reach people who would never have searched for your long video. At best, they lead back to your channel.
The catch is the effort. Finding the right moments, reframing to vertical, adding captions, writing copy, uploading to each platform one by one. That’s exactly what Macreto takes off your plate.
Shorts: 0 to 12 per video
You decide how many shorts you want, from none up to twelve per video. Macreto picks suitable moments from your video and cuts them into standalone shorts.
- Vertical: The shorts are made for phones.
- With captions: Many people watch with the sound off. Captions follow the style in your brand kit.
- Your real voice: Just like in the main video, it’s you talking. Macreto does not use AI voices.
Shorts are included starting with the Creator plan, and one short costs 1 credit.
Posts for each platform
Every platform has its own language. A LinkedIn post reads differently from an Instagram caption. That’s why Macreto writes posts per platform. Supported platforms include:
- YouTube
- TikTok
- X
- Threads
The posts are based on your video and your voice profile, so they sound like you.
Multiple channels, multiple languages
If you run several channels or produce for clients, every video belongs to a brand kit. Shorts and posts take on that kit’s look and language, German or English. That way every post fits the right channel without you resetting caption style or language each time. Creator includes 3 brand kits, Pro includes 10.
The social calendar
The social calendar shows what goes out where and when. Move posts around, edit copy and approve what’s ready.
Approvals
Nothing is posted without your approval. You review every post and decide.
Auto-posting on Creator and up
Starting with the Creator plan, Macreto automatically publishes approved posts to your connected platforms. You don’t have to be online for every slot. Auto-posting isn’t included in Starter. See all details on the pricing page.
AI labels when posting
If posts contain AI images, Macreto sets the platform labels for AI content when posting.
Main video, package, shorts: one workflow
Shorts and social build on the other steps. The main video is made during video production, and titles, thumbnails and description come with the publishing package. Shorts and posts then make sure your video gets seen beyond YouTube.
How Macreto helps with shorts and social
You record once and get content for several platforms. Macreto cuts the shorts, writes the posts and schedules them in the calendar. You stay in control of every approval. The guide Shorts and social walks you through connecting platforms and setting up the calendar.