Agencies use Macreto to produce explainer videos for multiple clients: each client gets its own brand kit, the team works together in one studio, and one recording can become up to three versions. The person on camera speaks in their real voice, while Macreto handles the script draft, editing and package.
Common problems agencies face with explainer videos
When you produce videos for several clients, the challenge is less the single video and more the volume:
- Every client looks different. Colors, fonts, logo placement, caption style – and all of it has to be right in every video.
- Every client sounds different. Formal or casual, industry terms, tone. A script for client A doesn’t fit client B.
- Review loops. Feedback arrives by email, screenshot or voice memo and has to be translated into edits first.
- More formats per job. A client wants the YouTube video, a longer cut and Shorts to go with it.
How a client video comes together in Macreto
- Pick the client’s brand kit: Colors, logos, fonts, video style, voice and rules live there, along with the video language (English or German).
- Upload recordings: Screen recordings of the software or topic being explained.
- Approve the research: Macreto researches with sources; you check the direction before the script is written.
- Script and facecam: Macreto writes the facecam script in the client’s tone. The person on camera records with the teleprompter.
- Build: Editing, slides, animations, AI images and music in the style of the brand kit.
- Review: In the video editor, leave time-stamped comments or draw on the frame. “Adjust video” applies all comments.
- Publish: Full-quality video plus publishing package.
Features that fit agencies
A brand kit per client
A brand kit bundles everything that defines a client: colors, logos, fonts, video style, voice and rules. Starter includes 1, Creator 3 and Pro 10 brand kits. More in style and brand kits.
Team
Invite team members to your studio. Creator comes with 3 seats, Pro with 5. On Pro, your jobs also get priority in the queue.
Versions
The same recordings can become up to three versions, such as a YouTube video and a longer deep-dive cut. An extra version costs 6 credits instead of 10 for a new video.
Shorts and social
On the Creator plan and up, one video can become up to 12 Shorts plus posts for each platform. You approve them in the social calendar and let Macreto post automatically. See Shorts and social.
Learning log
Macreto saves corrections that apply generally as rules, so you don’t repeat the same note on every video. The rules are visible and editable.
Data and contracts
Servers are located in Germany (Hetzner). Recordings are not used for AI training, raw recordings are deleted after 30 days of inactivity, and you can export or delete data from your account at any time. Businesses get a DPA and a list of subprocessors.
How Macreto helps agencies
Macreto keeps style and tone consistent for each client and takes the repetitive production work off your plate. Check the pricing page to see which plan fits your number of clients.